Meet Orla: PUREPOWER Nutrition’s New Shopping Assistant
Choosing the right food, nutrition or wellness product online is not always straightforward. Customers may need to compare products, understand ingredients or find an option suited to their individual goals and preferences.
Orla makes that journey easier.
Created by Digital Language Partners for PUREPOWER Nutrition, Orla is an informed online shopping assistant that provides instant, conversational support throughout the customer journey.
“Orla helps customers make faster, more confident purchasing decisions through instant, reliable support. By removing friction from the buying journey, she increases engagement, supports sales growth, and provides valuable insights into customer needs and behaviour.”
From product question to confident purchase
Instead of searching through multiple pages, customers can ask Orla what they are looking for. She asks relevant follow-up questions, helps them explore suitable products and explains the product and ingredient information connected to their needs.
Orla can then provide direct purchase links or help customers find a nearby PUREPOWER stockist—creating a shorter, smoother journey from initial question to purchase.
Personalised support in 135+ languages
Available 24/7 in more than 135 languages, Orla allows customers to explore PUREPOWER’s products and ask questions in their preferred language.
This helps remove language barriers, makes product information more accessible and enables the brand to support a wider international audience through one consistent experience.
Benefits for food and nutrition brands
An informed online shopping assistant like Orla can help brands:
Make complex product ranges easier to navigate
Personalise product discovery at scale
Build customer confidence
Increase engagement and support sales growth
Connect customers with online products and local stockists
Provide consistent, multilingual assistance 24/7
Capture valuable insights into customer needs and behaviour
Orla transforms a traditional online product catalogue into a guided shopping experience—helping customers find, understand and purchase the right products more easily.
Watch Orla in action and discover what an informed online shopping assistant could do for your brand.